the history
Less than one year after its inception, this humble little t-shirt line went from working out of a 10’x10’ bedroom, to operating from it's very own dedicated office space, complete with showroom and storage facility. The initial collection was created in late 2006 by Wilson Santos, a single father, with only $1,500 of borrowed money. With just 210 t-shirts stacked in boxes next to his baby’s crib, Santos packed a bag full of samples and beat it to the NYC baby boutiques. After running around town and facing much rejection from buyers, he was able to land two wholesale accounts. Good, but not enough.
Unwavering in his pursuit to succeed, he hit the circuit again the following weekend, only to face further rejection. It was on that weekend however, that his designs attracted the eye of an investor who believed in this unique product.
With a little more financing secured, the line officially launched at the ENK Children’s Club Show in NYC in March 2007. During that year, Revo Baby tested its market by selling direct to customers at the NYC Street Fairs and Festivals. The response from the end customer was overwhelming at these events and a cult-like following soon developed from locals and tourists alike.
The inspiration behind the designs came from Santos' own revolutionary principals coupled with his baby's rebellious nature. They're based entirely on original concepts, all conceived by Santos, and are meant to express a light-hearted, witty and satirical response to the heavy and dismal political times we continue to live.
Recently, Santos went back to school to complete a Master's degree in English and is now teaching Basic Writing and Composition as an Adjunct Professor at Montclair State University. You can follow his writing and other work here > wsantosblog.com
Unwavering in his pursuit to succeed, he hit the circuit again the following weekend, only to face further rejection. It was on that weekend however, that his designs attracted the eye of an investor who believed in this unique product.
With a little more financing secured, the line officially launched at the ENK Children’s Club Show in NYC in March 2007. During that year, Revo Baby tested its market by selling direct to customers at the NYC Street Fairs and Festivals. The response from the end customer was overwhelming at these events and a cult-like following soon developed from locals and tourists alike.
The inspiration behind the designs came from Santos' own revolutionary principals coupled with his baby's rebellious nature. They're based entirely on original concepts, all conceived by Santos, and are meant to express a light-hearted, witty and satirical response to the heavy and dismal political times we continue to live.
Recently, Santos went back to school to complete a Master's degree in English and is now teaching Basic Writing and Composition as an Adjunct Professor at Montclair State University. You can follow his writing and other work here > wsantosblog.com